HART: Ride with Respect Campaign

The Hillsborough Area Regional Transit Authority (HART) was created in October of 1979 to plan, finance, acquire, construct, operate and maintain mass transit facilities and supply transportation assistance in Hillsborough County. Today, HART provides convenient, affordable public transportation options tailored to contemporary lifestyles. A campaign was developed in support of their "Ride with Respect" initiative that included onboard bus cards and other bus signage.