JTA: First Coast Flyer
The First Coast Flyer is JTA's premium Bus Rapid Transit or BRT service. The First Coast Flyer offers customers a frequent, limited stop, easy and reliable way to get around Jacksonville. In an effort to promote their new Red line to the beaches, this campaign was developed. The First Coast Flyer Red line has 22 miles of uninterrupted coastline from Atlantic Beach, Neptune Beach, and Jacksonville Beach.